甘肃省农产品电子商务发展现状与对策研究.doc

该【甘肃省农产品电子商务发展现状与对策研究 】是由【世界末末日】上传分享，文档一共【9】页，该文档可以免费在线阅读，需要了解更多关于【甘肃省农产品电子商务发展现状与对策研究 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。农产品电子商务是近年来探索现代信息服务与传统农业相结合,促进农产品产销对接、优势互补、互惠互赢的一条新路。农业在国民经济发展中具有十分重要的地位,农产品流通对农业的发展至关重要。甘肃省是我国农业大省,农业生产总值在全省生产总值中占有很大的比例,但农业发展一直面临生产效率低、成本高、农产品供求不均衡等问题。传统的农产品流通方式不能及时获取市场信息,造成生产的盲目性,由于信息流通不畅更给农产品的销售带来困难。本文针对甘肃农产品自身特点,探究农产品电子商务发展问题,主要从以下几方面着手:(一)以农产品电子商务理论为基础,结合国内外农产品电子商务现状及甘肃省农产品电子商务发展情况,得出甘肃省农产品电子商务的实施,是农业发展的需求,是解决农产品流通的重要措施之一,同时也可以推动甘肃农产品出口的增长;政府参与的第三方市场平台模式是目前适合甘肃省农产品电子商务的模式,同时政府及相关部门也要鼓励支持发展乡村地区的农业协会、龙头企业带动模式,支持涉农企业开展电子商务。(二)甘肃省发展农产品电子商务具有一定的条件,如电子商务平台的快速发展、电子商务市场规模的逐年增长为农产品电子商务的发展提供了良好的环境。近年来农村信息化基础及网络的建设和政府部门的大力支持也为甘肃发展电子商务创造了一定的条件,但也存在着一些问题,如甘肃省多年来农产品销售渠道单一,信息流通不畅,农产品的附加值不高,农民的文化不高,认识水平有限,企业规模小,农产品标准化不完善,物流体系落后等问题。(三)针对甘肃省农产品电子商务存在的问题提出相应的对策建议:加快农村信息化建设;加快农产品标准化、品牌化生产;加快物流配送体系建设;加强农业信息资源开发、整合利用;提高农民意识及技能水平;培养农村信息化人才等。关键字:农产品电子商务;农产品流通;信息流通;农业信息化SUMMARYplementaryadvantagesandmutuallybeneficialwin-,agriculturalcirculationtoGansuprovinceisChina’,thetotalagriculturaloutputvalueintheGDP,playsabigproportionoftheagriculturaldevelopmenthasbeenfacingtheproductionefficiency,lowcost,,production,,mercedevelopmentproblems,mainlyfromthefollowingseveralaspects:ii(1)mercedevelopmentsituation,merce,istheneedsofthedevelopmentoftheagricultureistosolveoneoftheimportantmeasuresofcirculationofagriculturalproducts,alsocanmeetinternationaldemand,petitivenessofagriculturalproducts;Thegovernmentinvolvedinthird-mercemode,andthegovernmentandrelateddepartmentsalsowanttoencourageandsupportthedevelopmentofruralareasofagriculturalassociation,theleadingenterprisepromotingmode,merce.(2)merceingansuagriculturalproductshassomeadvantages,merceplatformfastdevelopment,merceprovidesagoodenvironment,,suchasgansuagriculturalmarketingchannelsingleyearsinformationcirculation1impeded;Theaddedvalueofagriculturalproductsarenothigh,Farmerscultureisnothigh,knowlevelislimited;Thesmallscaleoftheenterprise;Theagriculturalproductstandardizationnotperfect;Logisticssystembehind.(3)merceingansuprovincefacingthequestionputforwardsomecountermeasures,speeduptheruralinformatizationconstruction;Speeduptheagriculturalproductstandardization,brandproduction;AcceleratethelogisticsdistributionsystemconstructionStrengtheningagriculturalinformationresourcedevelopment,integrationand1utilization;Toimprovefarmersawarenessandskilllevel;Developruralinformatizationtalents,:merce;Agriculturalcirculationinformationcirculation;Agriculturalinformatizationiiin目录般.......................................................................1SUMMARY..............................................................II1新仑.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................32电子商务及农产品电子商务内涵...............................................................................................................................................................................................................(1997年一2002年).........................................(2003年一2006年).....................................(2007年至今)..........................................................................................................................................................................................93甘肃省农产品电子商务发展现状...........................................................................................................................................................................................................................................................................................................174发展甘肃农产品电子商务的可行性及模式研究.................................................................................................................................................................................................................................................................................................................................................................................................................285制约因素分析............................................................295............................................................................................................................................1农村信息化基础设施薄弱,难满足农产品电子商务的需求......................................................................................................................................................................,影响农产品电子商务发展.........................,档次水平低.........................................................................................,产业链条不紧密..............................................................................,不利于农产品电子商务的发展..........................,服务薄弱........................,组织化程度偏低.............................................................................326发展对策...............................................................336............................................................................................................................................1加快农村信息化建设,强化农产品电子商务发展基础...............................................................................、整合利用................................................................................、品牌化生产,提高农产品电子商务的竞争力................................................................................................................,为农产品电子商务提供保障........................,完善网站功能.....................................,提高农民意识及技能..........................................,推动农产品电子商务的发展............................,加强信息技能培训....................................................................................367总结与讨论......................................................................................................................................................................37雜......................................................................380^JCM...................................................................39储齡....................................................................42則帀齡...................................................................43独创性声明...............................................................44学位论文版权认定和使用授权书.............................................44VI图目录-图21中国网民规模及互联网普及率.......................................-rationrate...................6图2-22007-2010年中国电子商务交易额...................................-22007-merceturnover......................7图2-3阿里巴巴农产品电子商务平台首页...................................-merceplatformfrontpage...................10图2-4山东易和电子商务股份公司交易流程.................................-mercejoint-panydealflow..........11图2-52005-2009年农村网民数量及农村互联网普及情况.....................-popularity.......14图4-1面积三次指数平滑预测效果图.......................................-1areathreetimesexponentialsmoothingpredictionrendering............20图4-2水果单产三次指数平滑预测效果图...................................-2fruityieldthreeexponentialsmoothingpredictionrendering............20图4-31998-2012年甘肃省水果产量及需求量情况...........................-31998-2012fruitproductionanddemandingansuprovince.............22图4-42007年6月-2010年6月甘肃网站发展情况...........................-4June2007-June2010websitedevelopmentsituationofgansu.........24图4-5阿里巴巴交易流程图..............................................-5alibabadealflowchart..........................................27图4-6B2B电子商务流程图.............................................-merceflowchart......................................28表目录表4-1甘肃省水果预测基础数据..........................................-1fruitpredictiondataingansuprovince............................21表4-22010、2011、2012年甘肃省水果供需水平............................-..............22表4-32010年1-10月甘肃省主要农产品出口表.............................-32010January-Octobergansuprovincemainlyagriculturalexportstable....238