该【英语广告与翻译课件 】是由【435638】上传分享,文档一共【26】页,该文档可以免费在线阅读,需要了解更多关于【英语广告与翻译课件 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。EnglishAdvertisingandTranslationCourseware目录contentsOverviewofEnglishAdvertisingTheCreativityandExpressionTechniquesofEnglishAdvertisingThetranslationprinciplesandtechniquesofEnglishtranslations目录contentsmunicationofEnglishadvertisingTheDevelopmentTrendsandFutureProspectsofEnglishAdvertising01OverviewofEnglishAdvertisingSummary:DefinitionandCharacteristicsofEnglishAdvertisingDetaileddescription:mercialpromotionalactivitiesthatuseEnglishasthemainlanguagetoconveyproduct,service,,targeting,timeliness,andartistry,aimingtoattractconsumerattention,stimulatepurchasingdesire,:ClassificationofEnglishAdvertisingDetaileddescription:ordingtodifferentstandards,municationmethods,,itcanbedividedintotelevisionadvertising,radioadvertising,newspaperadvertising,magazineadvertising,onlineadvertising,etc;ordingtothemodeofdissemination;Accordingtoadvertisingpurposes,itcanbedividedintoproductadvertising,brandadvertising,promotionaladvertising,:TheFunctionandPurposeofEnglishAdvertisingDetaileddescription:Englishadvertisinghasvariousfunctionsandpurposes,mainlyincludingconveyinginformation,guidingconsumption,shapingbrandimage,,advantages,andvalueofproductsorservicestotheirtargetaudience,guideconsumerstogeneratepurchasingintentions,,Englishadvertisingcanalsoshapebrandimage,enhancebrandawarenessandreputation,'sattentionInnovativeContentVisualsplayaclinicalroleinEnglishadvertising,oftenusingvisualcolors,catchimages,anddynamicgraphicstocreateimpactVisualElementsEnglishadvertisementsoftenusestorytellingtechniquestoengagetheaudienceemotionallyandcreateaconnectionStoringTheCreativityofEnglishAdvertisingHyperbolemonlyusedinEnglishadvertisingtoexaggerateoroverstateaclaimtoemphasizeapointPersonalityThistechnologyattributeshumancharacteristicstonon-humanentities,makingthemmorereliableandengagingMethodologyandSimilesEnglishadaptationsoftenusemethodologyandfamiliestoconveyamessageinanimaginativeandcreativewayTheexpressivetechniquesofEnglishadvertisements
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