电子商务课件(英文版).ppt

该【电子商务课件(英文版) 】是由【qqqqqq】上传分享，文档一共【78】页，该文档可以免费在线阅读，需要了解更多关于【电子商务课件(英文版) 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。ElectronicManagementSchoolofTJNU*第一页,共七十八页。Chapter1IntroductiontomerceEC*第二页,共七十八页。ContentsofChapter1ECmerce:TheSecondWave1BusinessModels,RevenueModels,andBusinessProcesses2merce3merceopportunities4merce5*第三页,共七十八页。LearningObjectives:Inthischapter,youwilllearnabout:(1)merceisandhowitisexperiencingasecondwaveofgrowthwithanewfocusonprofitability(2)merceinitiatives(3)merce(4)merceopportunities(5)merceonaglobalscaleEC*第四页,共七十八页。:TheSecondWaveEC*第五页,共七十八页。Fromhumblebeginningsinthemid-1990s,mercegrewrapidlyuntil2000,“boom”followedbythe“burst”orthe“dot-bomb.”Inthe2000to2003period,manyindustryobserverswerewritingobituaries(讣告(fùgào)),,withthegeneraleconomystillinthedoldrums,paniesthathadsurvivedthedownturnwerenotonlyseeinggrowthinsalesagain,,merceiswellunderway.*第六页,共七十八页。ContentsmerceandElectronicbusiness12ECmerce3merce45boom,bust,andrebirthmerce*第七页,共七十八页。merce:TheSecondWave(cont.)merceandElectronicbusinessECElectronicbusiness(e-business)-broadersensemercetechnologies(IBM’sdefinition)merce(merce)-narrowersensecalledtheWorldWideWeb(theWeb).alsoincludesmanyotheractivities,paniesusetosupporttheirbuying,selling,hiring,planning,.*第八页,共七十八页。merceBusiness-to-business(B2B):请看中国(zhōnɡɡuó)新能源网2)Businessprocesses:merce3)Business-to-consumer(B2C):请看当当网(B2C)Fivegeneralmercecategories4)Business-to-government(B2G):请看握奇信安网(B2G)merce:TheSecondWave(cont.)EC5)Consumer-to-consumer(C2C):请看淘宝网(C2C)monlyused*第九页,共七十八页。GlossaryActivityataskperformedbyaworkerinthecourseofdoinghisorherjobTransactionAnexchangeofvaluesuchasapurchase,asale,ortheconversionofrawmaterialsintoafinishedproductAtransactionalwayshasoneormoreactivitiesassociatedwithit,,related,:inspectingthegoods,packingthegoods,panytodeliverthegoods,creatingandprintingtheshippingdocuments,loadingthegoodsontothetruck,.*第十页,共七十八页。