(旅游概论英文课件）Case studyAntigua[精].pptx

CASE STUDY: Tourism in Antigua
TOUIRSM: PRINCIPLES AND PRACTICE
Outline
Learning Objectives
Island Tourism as a Research Topic
About TV Choice
Video Content: Tourism in Antigua
The “XYZ” of Tourism in Antigua
Discussion
Further Readings
Q&A
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Learning Objectives
To get real experiences of tourism presence at a famous destination
To identify the ‘XYZ’ of tourism presence in Antigua
To offer possible solutions to Antigua’s tourism development
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“Island Tourism” as a Research Topic
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A about TV Choice
ESTABLISHED 1982, TV CHOICE IS THE UK'S LEADING INDEPENDENT PRODUCER OF FILMS, FILM CLIPS AND DIGITAL RESOURCES FOR EDUCATION AND TRAINING.
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Not free of charge!
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Tourism: who benefits?
GBP 200 m/year
Heavy reliance on US imports:
96% going back to the US (the basics imported from Miami)
Cruise ship tours:
spending on ships
cruise anized sightseeing
Luxury hotels on the island
All-inclusive
Foreign owned
Discouraging outside expenditure by…
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Jobs from Tourism
>6000 people
Kind of jobs
low paid, low skilled
Very difficult to get senior positions
Luxury hotels bringing their own management team from the outside
Excuses: Lack of attitude, rude, not smile…
Reflecting unconformable problems
Colonial past, reluctant to talk about racial issues, something of the psychology
Ideal: living in harmony with all races
Reality: local people in subordinate positions
Why difficult in gaining managerial positions
False: lack of manner,
Reality: imbalance in economy; sense of dislocation in their own country
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The impact on culture
Big impact, esp. on music
Pale imitation of Caribbean music
Pop culture=entertainment, show, museumization  lose of authentic culture (music, dance, etc)
KFC, Pizza-Hut lose of traditional food
Only presenting what tourists understand; tourists do not wish to understand social