包装设计文献.doc

Introduction
Structure and application materials are essential to the album, the album's structure design is an important part of the album packaging, material is the basis of the album packaging. We must first understand the packaging structure design includes the basic principles which the mechanical design, packaging materials, as well as the relationship between the structure and materials.
Packaging is designed to strategic objectives to follow relevant marketing background and a brand and. Regardless of the packaging design is a new product or service to existing products, its fundamental purpose is to promote sales, process and the realization of this goal is the rapid clearly convey the essence of the brand and products. Using the material properties in the design of the album itself and packaging to show character album features, the inherent property of structure and material, the album has been bined with the understanding of modern packaging design, the development and tendency. This is to understand the consumer psychology, to understand the psychological characteristics of consumers, make the bag material collocation, realize the modern packaging design strategy, to allow consumers to have the desire to buy.
Subject.
1,The basic principle of mechanics, the package structure design
Mechanical properties of vessel not only related to the structure, but also wit