摘要 旅游服务贸易是一国(地区)旅游从业人员向其他国家(地区)的旅游服务消费者提供旅游服务并且获得报酬的活动, 它是当今全球发展较快、最具发展潜力的产业。旅游服务贸易不仅是国际服务贸易的重要组成部分,对世界各国的对外贸易和经济社会发展都有极其重要的促进作用。随着未来国内外旅游消费的需求的日益多样化和复杂,旅游目的地、旅游景区之间的竞争也日趋激烈。本文研究分析浙江省旅游服务贸易现状、浙江省旅游服务贸易国际竞争力的影响因素与自身相比竞争力的变化,并通过多元回归模型对浙江省旅游服务贸易国际竞争力进行实证分析,最后提出了提升浙江省旅游服务贸易国际竞争力的几个策略。 关键词:浙江省,旅游服务贸易,国际竞争力,影响因素 ABSTRACT Tourism service trade is a service activity which provides travel service and remuneration from a country (region) travel professionals to other countries (regions) of the tourism service customers. Travel service trade is the fastest growing and most promising industries in the current world. Travel service trade is not only an ponent of the international service trade, but also an important role in promoting the world trade and the social economic development. In this article, I resea rch and analyze the situation of Zhejiang Provinces tourism, the factors of Zhejiang Provinces petitiveness and the changes pared with itself and we make empirical analysis of the petitiveness of tourism Zhejiang Provinces with multiple regression model. At last I give some suggestions for how to promote petitiveness. Key words: Zhejiang Provinces, Travel service trade, petitiveness, Influence factors 目录