国贸论文 扬州市玩具出口现状及问题分析.doc

扬州市玩具出口现状及问题分析
摘要:扬州是中国玩具生产重要基地,玩具是扬州的支柱行业之一。经过扬州人多年不断的拼搏发展,现今扬州整个玩具行业有多家玩具生产、加工、贸易企业,销往世界多个地区和国家,是我国最大的玩具集散地。如何在激烈的市场竞争中生存和发展,进一步增强扬州市玩具出口竞争力是扬州市玩具出口现在面临的主要问题。本文首先介绍了扬州玩具业发展概况,其次运用综合分析的方法,分析了扬州市玩具出口的现状,再次提出目前扬州玩具出口面临的国际贸易壁垒、缺乏自主品牌、玩具出口产品结构不适应国际市场需求、生产成本上升、玩具质量、行业的恶性竞争等方面的问题,最后就这些问题进行分析研究,借鉴国外成功玩具业经验教训,对如何提高国际竞争力提出相应的对策建议。
关键词:玩具出口;出口竞争力;出口成本;对策
毕业论文外文摘要
The Present Situation and the Problem Analysis of Yangzhou Toys Export
Abstract: Yangzhou is China's major toy production base, Toy is one of the pillars of industry in Yangzhou. After years of constant development of hard work in Yangzhou, The toy industry of Yangzhou has a number of toy production, processing, trade enterprises, the products are sold all over the world regions and countries, Yangzhou is China's largest toy distribution paper describes their development profile of the general Yangzhou toy exports state of the environment, followed by prehensive analysis methods, analysis of the status of Yangzhou toys export; Third, the article proposed Yangzhou toy exports in the current international trade barriers, lack of independent brands, toys and export structure not suited to the international market demand, production costs, quality toys, the industry's cut-petition and other issues, finally, to analyze these issues study, learn from foreign experience in the toy industry ess lessons on how to improve the petitiveness of the countermeasures proposed.
Keywords: Toys Export; petitiveness; The Cost of Exports; Strategy
目录
1 引言 1
2 扬州市玩具产业概况 1
3 扬州市玩具出口的现状 2
出口地位持续提升 2
出口市场覆盖率不断扩大 3
出口竞争力不断增强 4
劳动力成本低,出口利润低 5
4 扬州市玩具出口存在的问题 6
出口产品结构不适应国际市场需求 6
生产成本上升导致市场竞争力下降 6
出口产品的低质量导致销量萎缩 8
同行业的恶性竞争削弱了产品的价格优势 8
出口企业缺乏品牌意识 9
技术贸易壁垒导致市场进入困难 9
5 解决扬州市玩具出口问题的对策 10
加强区域合作,改进出口玩具结构 10
提高产品附加值,以高利润应对高成本 11
加强质量检测管理,引进国际标准 12
提高企业自身核心竞争力 13
提高产品质量,树立品牌意识 13
增强产品环保和安全意识,促进可持续发展 14
结论 15
参考文献 16
致谢 17
引言
扬州玩具业是扬州外贸市场的重要内容,