毕业论文范文 肯德基在中国经营策略的研究.doc

毕业论文范文肯德基在中国经营策略的研究
肯德基在中国经营策略的研究
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摘要
笔者试图运用在攻读上海交通大学国际经济与贸易专业过程中学到的有关知识,在阅读大量资料的基础上,对肯德基在中国的经营战略进行探索,以期为我国餐饮企业尽快走向世界,参与国际市场竞争,并在竞争中获胜做出贡献。
本文首先对选定肯德基作为研究对象的原因,以及介绍肯德基在华投资发展的历程。
第二部份对肯德基在华投资所产生的连带竞争效应和关联产业经济发展作了分析。
第三部份对肯德基在中国市场的经营策略作了分析,通过连锁经营模式与先进物流系统、先进的管理模式及制定适应中国市场的营销策略等三方面。
第四部份:介绍肯德基作为连锁餐饮在中国成功的几点经验,结合国内餐饮企业发展现状,为广大国内餐饮企业提供有效的借鉴。
第五部份:总结肯德基进入中国16年来对中国经济所产生的巨
大影响。
Abstract
Combining the knowledge learned from International economy and trade profession and a lot of information, the author researches the management strategy for KFC in China, so that pany can tend towards world as soon as possible, and to be a winner in petition.
In this article. at first, introduction why I take KFC as objective. In addition, Describe the development course of it in China.
Part II, Domino effect caused by KFC’s development in China and
Analysis of related industry economic growth.
Part III, analysis for the management strategy of KFC in China market, which was made of 3 parts. China management mode and
advanced logistics system, advanced management mode, Marketing adaptable strategy .
Part IV: Introduction the good experience of ess for KFC in China as chain restaurant. Set up a good sample for domestic restaurant , and introduction that how to take advantage of KFC’s experience.
Part V: Summarizing the giant effect of KFC with development for 16 years in China.
目录
前言-----------------------------------------------------------------------------------------(4)
关于肯德基公司-----------------------------------------------------------------------(5)
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跨国公司对中国市场的效应分析------------------------------------------------ (8)
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