论文浅析B2C电子商务盈利模式.docx

浅析B2C电子商务盈利模式
中文摘要:在电子商务快速发展的今天,电子商务之间的交易模式主要有B2B,B2C,C2C,而B2C模式主要指的是企业与消费者之间的交易,在这交易过程中,消费者通过企业提供的产品去进行购买,企业从而从中收取利润,而电子商务的盈利模式也涉及到几种,企业通过盈利模式实现自身的发展与壮大。在电子商务发展壮大的同时,电子B2C交易模式靠着自身存在的经营模式逐渐的壮大起来,不断地改善交易过程中存在的问题。在这一交易模式发展的同时,同时也存在着很多的问题与其自身的优点,值得去探讨与思考。
Abstract:In today's rapid development of merce, merce between main transaction mode of B2B, B2C, C2C, the B2C pattern mainly refers to transactions panies and consumers, in the process of this transaction, consumers through enterprises provide products to buy, so as to collect the profits, and the profit model of merce also involves several, enterprise through the profit model to realize their own development and the same time in the development and growth of merce, electronic B2C trading patterns by the business model of own existence gradually grown up, constantly improve the problems existing in the trading the development of the trading patterns at the same time, also there are a lot of problems with its own advantages, is worth to explore and think.
关键词:电子商务 B2C 盈利消费者
关键词:The merce B2C profit consumers
目录
引言 3
3
3
4
4
4
2我国电子商务B2C网站赢利中存在的理由及问题 4
4
5
3我国电子商务B2C网站赢利模式的优化策 5
5
5
6
结论 6
引言
所谓B2C,就是指Business-to-Customer(商家端客),它是“商对客”的英文简称,是信息时代电子商务发展到一定阶段的产物。B2C是一种新型的商业零售发展模式