网上营销的整合研究-.doc

学号: 班级:11信管姓名:郭怡彤
网上营销的整合研究
(针对网上营销的宣传、广告、调查等的整合)
【摘要】21世纪,是信息爆炸的时代。我们面对的是一个信息发展的网络时代,最有噱头的网络营销随之发展起来,在各种的竞争及利益的驱动下,网络营销的整合也成为各行各业所迫切需要的。照现在社会程度的发展现状分析,网络营销整合的发展速度是空前的高度响应,它的优越性和未来广阔的发展前景是巨大的。然后在本学期的学****的前提下,这次的课题研究的是网上营销的整合研究,本文主要描述的是网络营销关于广告、宣传、调查等方面的整合,了解其发展、各理论内容以及在实施过程中,企业是如何将网络营销的整合应用到实际取得利益。另外,通过对网络营销的整合研究,了解了网络营销整合的优劣性,并浅谈其在今后有何发展趋势。只有顺应信息化的发展趋势,采取整合营销方式才能使企业更加持续的发展。
【关键词】网络营销;整合;推广;广告宣传;消费者
Research On The Integration work Marketing
【 abstract 】 in the 21st century is the era of information explosion. We face is a development of the work era, network marketing with the development of most stunt, under all kinds petition and the interests of the driver, the integration work marketing has e all walks of life are desperately needed. As the level of social development present situation analysis, network marketing integration is the development speed of the height of the unprecedented response, its superiority and broad prospects for development is enormous in the future. And then on the premise of this semester's study, this research is the integration of marketing research, this paper mainly describes work marketing on advertising, publicity, investigation aspects of integration, understanding its development, the theory content and in the process of implementation, enterprise is how to apply the integration work marketing to the actual benefits. In addition, through the research on the integration work marketing, understand the pros and cons work marketing integration, and discuss what is the development trend in the future. Only conform to the trend of the development of informatization, integrated marketing approach can make the enterprise more sustained development.
【 key words 】 work marketing; Integration; Promotion; Advertising; consumers.
一、引言
近年来,各国通过网络来发展经济的势如破竹,反响更是比比皆是,成就多多。当然这取决本国信息化程度,还有网络技术的发展现状。这些都影响着经济的发展。所以经济发展迅速如此空前的好,在很大程度上是受到网络技术进步的推动。网络技术的应用呢改变了信息的分配和接收方式,改变了人们的生活、工作和学****合作和交流的环境。在这样新型的空间里面,要生存,要立足,特别是中小型企业们纷纷行动起来,利用网络新技术的快速便车,进