广告数据分析公司eyeblaster的PPT案例.ppt

Actionable Analytics
Presented by: First-name Last-name● title● 2nd February 2008
Eyeblaster Analytics
EB Orange 246/137/51
EB Green 52/70/13
EB Gray 161/161/161
EB Yellow 255/200/40
250/196/153
153/162/134
208/208/208
255/227/147
Primary colors
Light tint
123/69/26
26/35/7
81/8181
128/100/20
Dark tint
TOP 10
User interfaces of 2008
Agenda
Industry Challenges
Eyeblaster Analytics – ponents
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder
Plug-in for Excel
Data Feeds Service
Pain Points
Overwhelming amount and variety of data
Hard to draw quality conclusions
Multi-channel campaigns
Offline vs online
Digital channels (search , display, mobile)
Ad serving platforms
Disparate reporting systems
Eyeblaster Analytics
Making data actionable
Metrics for real business objectives
Reliability
TOP 10
User interfaces of 2008
Making Data Actionable
Campaign Monitor
Report
Generator
Plug-in for Excel
Data Feeds Service
One-click Reporting
Custom Report
Builder & Service
ROI
Cost
Conversion tags
Metrics for Business Objectives
Delivery
Impressions
Clicks
Unique
Site/Publisher overlap
Engagement
Dwell
Interaction
Expansion
Video playback
Site Overlap
Accurately measure unique users by each publisher
When do publishers overlap to deliver multiple impressions to same user
Check your media buy: which publisher is overlapping with which
Back to Metrics slide
Dwell Time
Go beyond interaction
Build brand moments
Measure brand engagement
What is Dwell Time?
average number of seconds the user engaged with the ad
including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction
How it Works
Back to Metrics slide