The Shallows What The Internet Is Doing Nicholas Carr.pdf

ALSOBYNICHOLASCARRTheBigSwitch:RewiringtheWorld,fromEdisontoGoogleDoesITMa
er?*LondonCopyright©2010byNicholasCarrAllrightsreserved“Thewri
ngballisathinglikeme…”fromGramophone,Film,
ler,translatedbyGeoffreyWinthrop-©
on;©,.“TheHouseWasQuietandtheWorldWasCalm,”copyright1947byWallaceStevens,,adivisionofRandomHouse,
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hAvenue,NewYork,NY10110LibraryofCongressCataloging-in-Publica
onDataCarr,NicholasG.,1959–Theshallows:isdoingtoourbrains/NicholasCarr.—:978-0-393-07936-.—.——,
hAvenue,NewYork,,75/76WellsStreet,LondonW1T3QTtomymotherandinmemoryofmyfatherContentsPrologueTHEWATCHDOGANDTHETHIEFOneHALANDMETwoTHEVITALPATHSadigressiononwhatthebrainthinksaboutwhenitthinksaboutitselfThreeTOOLSOFTHEMINDFourTHEDEEPENINGPAGEadigressiononleedeforestandhisamazingaudionFiveAMEDIUMOFTHEMOSTGENERALNATURESixTHEVERYIMAGEOFABOOKSevenTHEJUGGLER’SBRAINadigressiononthebuoyancyofIQscoresEightTHECHURCHOFGOOGLENineSEARCH,MEMORYadigressiononthewri
ngofthisbookTenATHINGLIKEMEEpilogueHUMANELEMENTSNotesFurtherReadingAcknowledgmentsAndinthemidstofthiswidequietnessArosysanctuarywillIdressWiththewreath’dtrellisofaworkingbrain…—JOHNKEATS,“OdetoPsyche”THESHALLOWSPrologueTHEWATCHDOGANDTHETHIEFIn1964,justastheBeatleswerelaunchingtheirinvasionofAmerica’sairwaves,MarshallMcLuhanpublishedUnderstandingMedia: