Management Information Systems, 13 edition - 027378997X - 2014.pdf

GLOBAL
EDITION
Management
Information Systems
Managing the Digital Firm
THIRTEENTH EDITION
/IRRIXL'0EYHSRˆ.ERI40EYHSR
Management
Information
Systems
MANAGING THE DIGITAL FIRM
THIRTEENTH EDITION
GLOBAL EDITION
h C. Laudon
New York University
Jane P. Laudon
Azimuth Information Systems
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
1 1/17/2013 2:39:27 PM
Editor in Chief: Stephanie Wall Senior Production Project Manager: Karalyn Holland
Executive Editor: Bob Horan Senior Manufacturing Controller, Production, International: Trudy Kimber
Editorial Assistant: Ashlee Bradbury Creative Director: Blair Brown
International Publisher: Laura Dent Senior Art Director: Slowik
International Programme Editor: Leandra Paoli Cover Designer: Jodi Notowitz
Director of Marketing: Maggie Moylan Cover Image: Marco Rosario Venturini Autieri/Getty
Executive Marketing Manager: Anne Fahlgren Media Editor: Denise Vaughn
International Marketing Manager: Dean Erasmus Media Project Manager: Lisa Rinaldi
Senior Managing Editor: Judy Leale Full-Service Project Management: Azimuth Interactive, Inc.
Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and panies throughout the world
Visit us on the World Wide Web at:

© Pearson Education Limited 2014
The rights of h C. Laudon and Jane P. Laudon to be identified as authors of this work have been asserted by them in accordance with the
Copyright, Designs and Patents Act 1988.
Authorised adaptation from the United States edition, entitled Management Information Systems: Managing the Digital Firm, 13th Edition,
ISBN: 978-0-13-305069-1 by h C. Laudon and Jane. P. Laudon, published by Pearson Education © 2014.
All rights reserved. No part of thi