Unit 6 Culture Industry.ppt

Unit 6 Culture Industry
Text A
Culture Industry
Culture Industry:
Culture industry refers to the productive
industry dealing with the cultural production and
service.
文化产业,是以“文化创意”为核心,通过技
术的介入和产业化的方式制造、营销不同形态
的文化产品的行业。
Culture Industry
Culture Undertaking :文化事业, 与文化产业相对应的概念,都是指与文化相关的活
动。
Culture Industry Vs. Culture Undertaking
两者的区别主要从是否在进行商业经营来区分。是,则为文化产业;否,则为文化事业。
Culture Industry
One contribution of culture industry to civilization is its promotion of the cross-munication and movie industry will be the most representative one of this function.
Conversation
A: Hello, what are you reading?
B: Culture Industry, it is an article written by two American authors in 1944.
A: It is quiet an old article.
B: Yes, but its idea is still interesting and many of their forecasts have e true today.
A: Really, what does culture industry actually mean?
B: It is hard to say it clear in a few words, but I can give you some examples.
A: It will be helpful.
Conversation
B: I know you are going to study abroad after you graduate from this university. Education belongs to culture industry. Today almost every people will go to school before work and thousand of thousand students go to study abroad. Education has e an industry and must be managed in industrial way.
A: It sounds reasonable, and I think I got some ideas.
B: Another example is movie industry. Do you like watching movie?
Conversation
A: Yeah, I enjoy watching movie in leisure time, especially Hollywood movies.
B: Movie industry is a best example of culture industry. With movie, people can easily get some experience of other cultures. It is also a profit industry and the box office of a single movie can reach hundred million dollars today.
A: I did not realize that culture industry is so exciting. May I read it when you finished?
B: .
Vocabulary
1 undertaking
. 事业;企业;工作[C]
2. 保证;许诺[C][+to-v][+that]
3. 丧葬事宜;殡仪业[U]
Ex.
Having the direction of such a great undertaking as
this might seem e