Management Information Systems, Sixth Edition Chapter 2 Strategic Uses of Information Systems.doc
Management Information Systems, Sixth Edition Chapter 2 Strategic Uses of Information Systems Management Information Systems, Sixth Edition Chapter 2 Strategic Uses of Information Systems Management Information Systems, Sixth Edition Objectives Explain what business strategy and strategic moves are Illustrate how information systems can give businesses petitive advantage Identify basic initiatives for gaining petitive advantage Explain what makes an information system a strategic information system Management Information Systems, Sixth Edition * Management Information Systems, Sixth Edition Management Information Systems, Sixth Edition * Objectives (continued) Identify fundamental requirements for developing strategic information systems Explain circumstances and initiatives that make one IT strategy eed and another fail Management Information Systems, Sixth Edition Management Information Systems, Sixth Edition * Strategy and Strategic Moves Strategy: framework, or approach, to obtaining an advantageous position Business strategy: a plan to help anization outperform petitors Often done by creating new opportunities, not beating rivals Information system may be built to solve a problem or to seize (夺取) opportunity //1>.marketingteacher3>/#marketing_strategy Management Information Systems, Sixth Edition Strategy and Strategic Moves (continued) Strategic information system (SIS): an information system that helps seize opportunities Strategic advantage: using strategy to pany strengths Competitive advantage: having maximized anization’s strengths to beat its rivals Using the Web strategically can be advantageous Simply extending business to the Web is no longer a strategic advantage Management Information Systems, Sixth Edition * Management Information Systems, Sixth Edition Case Studies – Tutorial Services in HK Using the Web Management Information Systems, Sixth Edition * Management Information Systems, Sixth
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