Ogilvy_Mindshare_OBF_ConsumersInRealChina.ppt


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Which is the largest market in China for Humvees ? Which city did The Guardian refer to as ‘ Invisible City ’? What is the mon (and free!) advertising medium in small towns? Ad for Locksmith Ad for a Stampmaker – fake it! The Real China Revealed Insights into the mainland ’ s 2 nd and 3 rd Tier cities 51% population 64% of GDP % population 4% of GDP % population 32% of GDP Where is the money currently? Source: Asian Demographics Only % of all retail sales in China e from the 24 largest cities. National Bureau of Statistics / Access Asia

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  • 时间2016-06-07