国际竞争背景下我国中药企业的发展对策研究.doc

国际竞争背景下我国中药企业的发展对策研究摘要: 中药是我国的国粹,也是为数不多具有较强优势的传统产业之一。但近年来“洋中药”的崛起对我国中药企业造成很大的冲击。本文从国际竞争环境的角度分析了国际制药企业的发展趋势及我国中药企业的优劣势, 并提出几点营销建议。关键词:中药中药企业国际制药企业发展趋势 The strategy for the traditional Chinese medicine of China in the international marketing Abstract: Traditional Chinese medicine is the quintessence ofour country, and the industry of traditional Chinese medicine isone of the advantage traditional industries. But the traditional Chinese medicine made by the international medicine corporations covers more and more market ofour country and it’sa shock for our traditional Chinese medicine industry. The paper analyses the trend of development of foreign medicine corporations and the predominance and inferior position of traditional Chinese medicine corporations from the perspective of the petition, then gives several suggestions of marketing. Key words : traditional Chinese medicine corporations of traditional Chinese medicine international medicine corporation trend of development 目录 1 前言.......................................................................................... 3 2. 文献综述.................................................................................... 3 3. 中药市场的发展现状................................................................ 4 中药的特点及与西药的差别........................................ 4 中药在国际市场上的发展情况.................................... 6 我国中药市场发展态势................................................ 7 影响中药销售的因素..................................................... 8 4 .国际制药企业发展中药的竞争战略.................................... 10 国际制药企业的发展中药的战略背景...................... 10 国际制药企业的发展战略.......................................... 11 5 .中国中药企业如何应对跨国医药巨头企业的竞争........... 13 我国中药企业的发展优势.......................................... 13 我国中药企业的发展劣势.......................................... 15 我国中药企业的应对策略.......................................... 16 6 .实际案例分析: ...................................................................... 20 背景介绍........