高考英语 阅读理解专项攻略十一应用广告类课件.ppt

广告是阅读理解题常考的一种题材。广告英语与普通英语存在许多差异, 广告具有鲜明的目的性, 即说服顾客进行购买, 这种目的性决定了其语言的特色和风格, 使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多;生词多; 缩略词、独词句、祈使句、省略句多;词汇较生僻, 语言不规范, 结构不完整。广告内容一般包括:主题名称、生产(举办)单位、优点、时间分配,价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现,如公司名,单位名,人名,大学名,地名,活动名等,理解即可,不认识也不必惊慌。解题方法根据广告类阅读材料的特点,运用“题干定位法”解题,用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。 The Hotel Portixol , a hotel that oozes( 渗透) style and has thoughtful extras in Palma , Majorca. Location In the bay of Portixol , a 30 - minute walk or 10 - minute cycle east of the old town , overlooking Portixol port. Character The square white building , with its blue shutters( 百叶窗) and dark wooden balconies , stands out as you approach as well as out , Hotel Portixol oozes style - wicker( 柳条) sofas in a shade extras include free bicycle hire and telescopes in each room. Rooms Thirteen of the 26 rooms have balconies , overlooking the have large showers and king - size corner room had double glass doors on two sides which created a much - needed breeze. Food Breakfast is a feast , with a huge selection of fresh fruit , yogurts , cereals , meats , cheeses and lunch and dinner menus mix traditional Mediterranean food with eastern and European classics. Why Palma? Parts of Majorca have a certain reputation , but calm , sweet Palma is a far shout