M4U1Project.ppt

M4U1Project.pptDeveloping an ad Developing an ad campaign campaign Unit 1 Project Unit 1 Project Question: If Dove wants to promote a new flavor of chocolate, what should be done? Lead-in eye-catching ads attractive slogans fancy packages famous people ? eye-catching advertisement ? fancy packages ? attractive slogan and logos ? famous people ?… Ad Campaigns 1. Read the article on P18 to know some basic information about ad campaigns. 2. Answer the following three questions. 1: What is an ad campaign? 2: What media can we use in an ad campaign? 3: What are the major questions should we consider ( 考虑) first when designing an ad campaign? Q1: What is an ad campaign? Q2: What media can we use in an ad campaign? Q3: What are the major questions should we consider first? An ad campaign is anized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? Para 1 Para 2 definition of an ad campaign target audience and how to determine the target audience Para 3 Para 4 the ad campaign says to reach the target audience