不同年龄推销对象的心理特点及推销策略研究--毕业论文.doc

不同年龄推销对象的心理特点及推销策略研究摘要针对不同年龄推销对象的心理特点研究实质上是市场细分的研究。场营销活动的最终对象是消费者,消费者群体的结构特征、心理特征、行为特征及其变化方向是企业营销研究的重要内容。本文以消费心理学和市场营销学作为指导思想,辅之以心理学,运用问卷调查法和观察法达到研究目的。针对不同年龄阶段将其划分为少年儿童, 青年,中年和老人四个阶段,并对其做了市场调查和细致的研究,遵循科学性,客观性,发展性和关联性原则,从需求,动机,心理学等方面,运用实验法,调查法观察法等,并通过对不同年龄推销对象的心理特点和消费心理做了详细的分析和对比做出了针对不同年龄推销对象的推销策略,获得了显著性的成果,对企业的的产品推销有巨大的参考意义。关键词:不同年龄;推销对象;推销策略;心理特点 Abstract According to different ages sell object psychological characteristics of the research is in essence of market segmentation. Market marketing activities of final object is consumer , consumer groups and the features of the structure of the psychological characteristics , behavior characteristics and change direction is an important part of the study of enterprise marketing. Based on the consumption psychology and marketing as the guiding ideology , assisted by psychology ,a questionnaire survey and observation to research purposes. According to different age stages can be divided into young children , youth , middle-aged and old man four stages , and its made a market research and meticulous research , follow the scientific , objectivity , developmental and relevance principle , from requirements , motivation , psychology , use the law , investigation , observation , and through to the different age sell psychological characteristics of the object and the consumption psychology has made the detailed analysis and contrast made according to different ages sell sell strategy of the object , and got a significant achievement ,of the enterprise products sell have huge reference significance. Key words : Different age ; Sell object ; Marketing strategy ; Psychological characteristics 目录引言.................................................................................................................................... 1 第一章推销心理学的理论分析.......................................................................................... 2 推销心理学的概念......................................................................................