新市场开发计划.ppt

1 Strategic Planning: An Introduction 2 Session Overview Session Overview ?? Clearly define plete strategic planning Clearly define plete strategic planning process process ?? Explain how to create and execute a strategic Explain how to create and execute a strategic plan plan ?? Provide mon model that the entire Provide mon model that the entire organization can follow organization can follow 3 ?? Your name Your name ?? Employer Employer ?? Position Position ?? Why are you here? (Expectations) Why are you here? (Expectations) Introductions Introductions 4 What is Strategic Planning? What is Strategic Planning? ?? Process to establish priorities on what you will Process to establish priorities on what you will plish in the future plish in the future ?? Forces you to make choices on what you will do Forces you to make choices on what you will do and what you will not do and what you will not do ?? Pulls the anization together around a Pulls the anization together around a single game plan for execution single game plan for execution ?? Broad outline on where resources will get allocated Broad outline on where resources will get allocated 5 Why do Strategic Planning? Why do Strategic Planning? ?? If you fail to plan, then you plan to fail If you fail to plan, then you plan to fail –– be be proactive about the future proactive about the future ?? Strategic planning improves performance Strategic planning improves performance ?? Counter excessive inward and short-term thinking Counter excessive inward and short-term thinking ?? Solve major issues at a macro level Solve major issues at a macro level ?? Communicate to everyone what is most important Communicate to everyone what is most important 6 What / Who is the subject of Strategic Planning? What / Who is the subject of Strategic Planning? ? Normally we talk about businesses, firms, organisations as the entities which are subject to a strategic plan ? Howe