职业英语第二册unit 3-Reading and Writing.ppt

Reading and Writing 制作者:李响制作者单位:广东警官学院高等教育出版社高等教育电子音像出版社 Unit 3 Promoting Products and Services Getting Things Ready 1 Things to Do 2 Things to Write 3 More Things to Do 4 Career Skill Description Section 1 Getting Things Ready 1 ? promote products and services ? introduce the features of products and services ? describe products and services In this unit, you will learn how to: 2 3 Section 1 Getting Things Ready Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 1 Getting Things Ready When selling your products or services, you have to clearly 1) _______ your products or services, identify their features and 2) ________, and discuss what 3) ______ or problems they address in the market. Last but not least, one important thing that you must keep in mind is to 4) ________ your USP — Unique Selling Proposition. Your USP is the proprietary information that sets your product or service 5) _________ your competition. explain benefits needs emphasize apart from back Section 2 Things to Do Things to Do Activity 2 Listen and Write Read and Think Activity 1 back Section 2 Things to Do Question 3 Suppose you are asked to “ sell ” yourself at a job interview, how would you emphasize your own “ USP ”? Question 2 What basic information should you give your customers when explaining your products? Question 1 How can you sell your products and services well? next Section 2 Read and Think Selling a Product & Service In order to sell your products or services well, you have to clearly explain your products or services, identify their features and benefits, and discuss what needs or problems they address in the market. If you are selling a product, your reader will want to know what it is, what it does, and its features and benefits. Consider including pictures if they would help your reader get a better understanding of your product. Describe its size, shape, colour, cost, design, quality, capabiliti