1调查报告.doc

郑州大学学生服装网购需求的调查报告目录郑州大学学生服装网购需求的调查报告........................................................................................ 2 一、基本情况............................................................................................................................. 4 二、消费观念........................................................................................................................... 13 三、风险认知........................................................................................................................... 17 四、附加题............................................................................................................................... 26 五、结论................................................................................................................................... 28 院系:商学院年级: 2011 级专业:经济学一班报告人:陈功闫会月万梅梅周璇郑州大学学生服装网购需求的调查报告摘要本调查主要致力于回答“郑州大学学生服装网购需求如何?其影响因素又是什么? ”的问题, 调查采用非随机抽样, 依照各专业人数及性别分布按比例发放问卷。问卷共涉及 16 道题目, 涵盖学生基本背景、消费观念、风险认知三方面, 同时也考虑到了郑州大学没有网购服装经历的学生。在利用 SPSS 软件对 200 份有效问卷进行频数、频率分析,交叉分析及基于单因素方差分析的假设检验后, 得出以下结论: 对于郑州大学的学生而言, 学生性别差异对服装网购需求影响显著, 女生远高于男生; 学生很少有制定消费预算和记账的****惯, 过半数的学生经常或偶尔冲动消费; 整体而言, 学生对商品和服务中存在的风险有较强的认识, 但保护个人信息的意识不够;学生较为重视网购环境的规范程度。关键词: 网购消费观念风险认知 ABSTRACT This survey is mainly devoted to answer these Questions : "How about the online clothing shopping demands of students of Zhengzhou University? What are its impact factors?" The investigation adopts the random sampling, handing out questionnaires according to the proportion of the number of students of each major and their gender distribution. The questionnaire has a total of 16 subjects, covering the basic background, consumption idea and risk cognition those three aspects, at the same time also taking the students without online clothing shopping experience of Zhengzhou University into consideration. We made use of SPSS to deal with 200 valid questionnaires. After doing frequency analysis, cross analysis and hypothesis testing based on single factor variance analysis, we dra