logo设计步骤.ppt

Mentaway Logo Design Case Study Mentaway Logo Design Case Study 1. The first thing they did was make a Brainstorm and list some keywords : - Travel - Direction - Map - Away - Route - Pinpoint - Compass - Arrow Note: You have to know what pany is about, what they want and the philosophy behind it! Mentaway Logo Design Case Study 2. They started looking for compass , map and direction images . They collected quite a few images and got some ideas with them. Mentaway Logo Design Case Study 3. First concept: Lettering and Arrow. The first concept they explored was using an arrow in the lettering , using the A and the Y. Mentaway Logo Design Case Study 4. After sketching they went to puter and tried e up with something based on those ideas. It turned out that it wasn ’ t a very solid concept . They didn ′ t like it. Mentaway Logo Design Case Study 5. Second concept: Compass and direction sign Plan b, they decided to explore pass element and the direction signs, back to some more sketching.... Mentaway Logo Design Case Study 6. They wanted to use pass but not exactly the same, so they created a 3 pass only. they noticed that the symbol looks like a direction sign as well. Mentaway Logo Design Case Study 7. So here is what the symbol is all about. Mentaway Logo Design Case Study 8. For the colors they wanted to make it friendly and also a bit colorful, like a map of the subway or train. They chose 3 colors for the 3 main directions, Blue, Yellow and Red, but less saturated. Mentaway Logo Design Case Study 9. The typeface is always something that always takes a lot of time looking for and testing. Below you can see some of the fonts they tested.