江淮汽车营销策略分析.doc

安徽工程大学机电学院毕业设计(论文) 本科学生毕业论文( 设计) 题目江淮汽车营销策略分析学院专业市场营销学生姓名陈影学号 3********** 指导教师职称论文字数 11000 完成日期 2016 年5月4日安徽工程大学机电学院毕业设计(论文) I 江淮汽车营销策略分析摘要众所周知,在安徽省的本土汽车之中,有一家公司一直屹立在全国乃至国际市场上站稳脚步,那就是江淮汽车公司。江淮汽车公司以其独特的制作和营销策略已经在市场上占有了一席之地,已经成为了家喻户晓的知名汽车品牌。每当人们一提到安徽本土的汽车品牌时,第一时间想到的便是江淮汽车,当人们在汽车门店选择购买汽车时都会去江淮汽车的展厅去看一看。江淮汽车的汽车车型十分的丰富,能够满足不同的人群和不同的用途,家用轿车,货车等等,让人们拥有更多的自主选择权。然而,江淮汽车能够顺顺利利的发展到现在与其特有的营销策略是分不开的,本片论文就是以江淮汽车为例为大家介绍了汽车品牌是如何稳健发展的。关键词:安徽省;本土汽车;车型丰富;营销策略安徽工程大学机电学院毕业设计(论文) II Analysis on the marketing strategy of the Jianghuai Abstract As we all know, in Anhui Province, the local car, there pany has been standing in the national and international market, the firm step, that is, the. pany with its unique production and marketing strategy has been in the market has a place, has e a well-known automobile brand. Whenever people mention the local car brand in Anhui, the first time I think of it is the Yangtze River, when people in the car store to buy cars will go to the exhibition hall to see a look. The car models are very rich, can meet different people and different purposes, household cars, trucks, etc., so that people have more independent choice. However, Jianghuai Automobile can be smoothly developed to now, instead ofa unique marketing strategy is inseparable from the, this piece of paper is to Jianghuai Automobile asan example for everyone introduced car brand is how healthy development of. Key words: Anhuiprovince; Local car; abundant models; marketing strategy 安徽工程大学机电学院毕业设计(论文) III 目录引言 Analysis on the marketing strategy of the Jianghuai ............................................. II 目录........................................................................................................ III 第一章江淮汽车公司定价策略不足之处............................................. 7 第二章完善江淮汽车公司价格策略的建议.......................................... 7 第三章江淮汽车公司渠道策略分析....................................................... 7 第四章江淮汽车公司促销策略分析....................................................... 9 第五章完善江淮汽