学位论文—-科技型企业市场营销策略研究 science and technology enterprises marketing strategy市场营销外文文献及译文.doc

本科毕业论文外文文献及译文文献、资料题目: Science and technology enterprises Marketing Strategy 文献、资料来源: *** Marketing For Dummies 文献、资料发表(出版)日期: 院(部): 商学院专业: 市场营销班级: 营销姓名: 学号: 指导教师: xx 建筑大学毕业论文外文文献及译文翻译日期: xx 建筑大学毕业论文外文文献及译文 1 外文文献: Science and technology enterprises Marketing Strategy science and technology enterprise marketing strategy the life cycle of technology acceptance theory is mainly high-tech products for the consumer market the types of customers and the market characteristics of the research does not fully applicable to the industrial market in high-tech products ,but for the market research industry, high-tech science and technology enterprises product has a certain significance , therefore , accept the life cycle of the technical theory bining the characteristics of the market research industry to develop marketing strategies and technology enterprises in the traditional 4P marketing mix based on the theory of technical support and service marketing strategy , value chain integration marketing strategy, marketing strategy of social responsibility role . 1, product strategy Traditional product overall concept that any kind of product posed of three elements: core products , tangible products ( performance , brand , quality, appearance and style , etc. ) and additional product ( additional services and benefits ). But asa high-tech product, it can be divided into the core product or core interests ( the product's core interests or fundamental value ), form the basis of the product or products ( physical presence in the form of products or external manifestations ), expected product ( customers buy products expect to receive when closely associated with a set of core product attributes and conditions ), add-on products ( with the purchase behavior extending additional services and benefits generated ) and potential products ( to meet customer demand for value potential benefits ) five levels . Dr. Xiong Wei further studies suggest that high-tech products of the