大学生购房市场调查报告.doc

精品资料网( ) 50万份精华管理资料, 3万多集管理视频讲座精品资料网( )专业提供企管培训资料安徽水利水电职业技术学院市场调查与预测——未来合肥大学生的住房需求市场调查报告课程名称: 市场调查与预测组员: 吴彩华、张凤、张小梅、张兴旺、张琦组名: only 团队专业班级: 经济管理 1010 指导老师: 唐文制作:张凤、吴彩华、张小梅、张兴旺、张琦时间: 目录概述·········································································3 第一部分查设计与组织实施·················································3 一调查设计···························································3 二调查组织与实施·····················································5 第二部分调查对象构成情况简介··············································6 一调查总体···························································6 二总体单位···························································6 三调查单位···························································6 四性别构成···························································6 第三部分调查的主要统计结果简介· ···········································6 第四部分数据资料汇总表· ···················································8 第五部分综合分析· ························································· 11 一资料的整理和分析··················································· 11 二统计分析与调查报告················································· 11 三大学生购房心理分析················································· 11 四调查结果及其评价建议············································· 12 第六部分附录······························································ 13 一调查问卷介绍······················································· 13 二调查问卷··························································· 13 概述伴随着中国经济的腾飞, 中国的房地产业正迎来了本世纪最大的发展机遇。现在的大学生今后将成为社会生产的主力军。他们文化层次较高, 有着较强的经济能力, 所以大学生今后将在很大程度上影响未来房地产市场消费状况及消费结构。对于社会而言, 刚毕业的大学生是一支带来新鲜血液和创新的生力军; 而对于已经升温至白热化的房地产圈而言, 他们同样也是未来财源滚滚而至的“源头”。不过, 由于短期限于囊中羞涩, 他们有时也在租房与买房之间徘徊, 那么, 这支大军会不会成为未来影响房价的一个因素呢? 日前, 我们站在房地产开发商的角度, 以安徽水电学院即将毕业的学生为调查对象, 对这部分人未来的住房需求进行了调查及分析,通过市场调查问卷的方式,发出问卷,调查在校学生, 范围涉及学院各个系, 我们在 2011 年 12 月进行了一次针对安徽水电学院大学生对未来住房的调查和研究,以期反映合肥大学生的住房消费心理及需求,并能给房地产开发商一些建议。本次有效调查对象达一百余人, 其中针对水院学生的调查结果显示: 未来合肥大学生的住房需求意愿十分的迫切, 大致占大学生人数 50% 左右,大学生购房的商机很大。第一部分调查设计与组织实施一、调查设计(一)调查目的 1 、通过客观深入的市场调查和科学严谨的统计分析,充分了解合