深圳人口结构与购买行为调研报告.ppt

北方纵横企业管理咨询公司调查研究报告 BFZH Enterprise Management & Consulting Co. , Ltd. NOTICE: Proprietary and Confidential This material is proprietary to BeiFangZongHeng Enterprise Management & Consulting . It contains trade secrets and confidential information which is solely the property of BeiFangZongHeng Enterprise Management & Consulting . This material is solely for the Client ’ s internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express consent of BeiFangZongHeng Enterprise Management & Consulting . ? 2007 BeiFangZongHeng Enterprise Management & Consulting . All rights reserved. B &C . China Survey System of Industrial Enterprises and Market BFZH Enterprise Management & Consulting Co. , Ltd. 2 007-11-07 深圳主城区居民人口结构与购买行为****惯调研报告“Resident Consumer power and Consumer Habits Research ”4th program (Shenzhen -Compressed version) Copyright 2007. BeiFangZongHeng Co., Ltd. Proprietary and Confidential P2 B &C .保密文件,版权所有保密文件,版权所有北方纵横企业管理咨询有限公司设计制作本项目研究概略受家乐福(中国)公司委托,北京北方纵横企业管理咨询有限公司于 2007 年9月至 10月,对深圳市主城区居民人口结构与消费行为****惯进行了初步研究。本次研究的主要内容包括:深圳主城区按户籍关系、收入水平、居住方式、职业与教育程度等属性分类的居民人口结构;居民消费力与消费结构;居民消费行为——特别是购买行为****惯等。人口结构调查: 深圳主城区人口数量,人口的区域分布,人口职业结构或社会阶层,人口的其他基本统计特征(年龄结构,文化结构,来源地及其他)。 Population Structure survey : The size of the population of Main City Zone, population distribution, population of occupational or social class structure, the population of other basic demographic characteristic (age structure and cultural structure, and other sources) 购买行为****惯调查:各类居民的优先购物场所,光顾各类购物场所的频次,在不同业态的零售店单次消费金额,选择购物场所的决定性因素,交通工具的选择、去大卖场消费次数所占的比例。 Population buying behavior habit research: Different resident ’sprecedent buying place, frequency of resident go to different buying places, expenditure sum of each time in different retail store, crucial factor that resident choose the buying place, traffic tool choice, the proportion of resident expending times in large store . 收入与消费支出调查:不同阶