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A113产品教材Ver1.0.ppt

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Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 追求简洁的设计?线条硬朗风格典雅?去冗繁存真实?手感舒适用者先知 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 一、产品定位二、目标客户三、产品描述四、核心卖点五、利益点六、产品参数 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 产品定位产品定位休闲娱乐基础功能前卫流行潮流实用主义高品质设计关注者娱乐关注者效率关注者价格关注者产品定位?年龄介于 18 - 30 岁喜欢新鲜事物,色彩生活和音乐是他们享乐人生重要一环; ?他们需要在包括言谈、衣着、穿戴、处事风格上突显自己一项个性化的特征; ?同时,也希望能够以“品味”、“内涵”来丰富自己的个人魅力。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ?消费****惯: 喜欢时尚、个性化的产品; 对品牌有一定要求。?对于手机的需求: 喜欢音乐,对音质要求较高; 希望手机上网反应速度快; 操作力求简单快捷。?人性化设计: 对他们来讲非常重要。目标客户 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 产品描述产品描述时尚型格释放青春活力时尚型格释放青春活力?颜色:极

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