深圳地铁创新创异型拉手广告.ppt

深圳地铁创新+创异型拉手广告媒体推荐手册 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 深圳,地铁每天客流量 300 万人次; 乘坐人群稳定在 200 万人/天; 众多上班族重复乘坐,他们是强有力的消费群。广告重复效果不言而喻! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 受众乘坐地铁出行的比例调查发现,在所有地铁受众中有 %的人每周都有固定乘坐地铁的****惯, %的被访者只是偶尔乘坐地铁, % 的受众基本不乘地铁。可见,地铁人群中 % 的乘客为地铁拉手媒体固定受众。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 受众出行主要使用的交通工具受众在工作日和休息日出行主要使用的交通工具差异不大,地铁占绝对优势。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 受众平均每次乘坐地铁的时间在工作日,平均每次乘坐地铁时间为 分钟,平均乘坐时间以 10 - 39 分钟为主。休息日和工作日类似,平均每次乘车时间为 分钟。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 媒体受众经常乘坐地铁的时段从工作日和休息日乘坐地铁的时段来看,每天都会有 2个时段成为乘车高峰。工作日为 6: 00-9 : 00 和 16:00-19:00 ,正好与上下班时间吻合。休息日 2个高峰相对平缓,地铁人群乘车时间相对分散、比较平均,上午在 7: 00-11:00 ,下午在 13 : 00-19 : 00 。 Evaluation only. Evaluation only. Created with Client Profile 5.