10级工商管理本科1班终稿.ppt

10 级工商管理本科 1班 5#212 成员: 方恒 100509060102 师富朋 100509060105 刘立俊 100509060106 刘浩珍 100509060112 逄陆林 100509060118 韩子炎 100509060145 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 贵州茅台酒厂集团 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 简介?贵州茅台酒厂集团总部位于贵州省北部风光旖旎的赤水河畔的茅台镇,它由中国贵州茅台酒厂有限责任公司及其全资子公司、控股公司、参股公司等近 20 家企业构成。?目前集团所涉足的产业领域包括白酒、啤酒、葡萄酒、红酒、证券、银行、保险、物业、科研等。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 企业使命——弘扬国酒文化追求创新卓越企业愿景——享誉全球企业核心价值观——天贵人和厚德致远企业经营理念——理性扩张统筹发展企业决策理念——谋则科学民主定则果断执行企业人才理念——以才兴企人企共进企业领导理念——务本兴业正德树人企业精神——爱我茅台为国争光 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 企业战略环境分析?(1)、 PEST 分析?(2)、波特五力模型分析?(3)、企业内部环境分析 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. PEST 分析政治因素政治因素社会因素社会因素经济因素经济因素技术因素技术因素(1)、 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 政治因素★国家对白酒行业实行限制发展政策★政府对假冒伪劣酒的监管制度不健全★存在各地地方保护主义 Evaluation only. Evaluation only. Created with for .NE