115联通联通广东公司品牌规划.ppt

1 1 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 广东联通 2002 年整合营销建议文件编号: GBGK081 完成日期: 2002 年3月25日撰写: 一审: 二审: 2002\4\22 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2 2 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 媒介宣传媒介宣传媒介宣传广东联通 2002 年整合营销传播重点广东联通广东联通 2002 2002 年年整合营销传播重点整合营销传播重点品牌规划品牌规划品牌规划日韩世界杯事件营销/传播日韩世界杯事件营销日韩世界杯事件营销/ /传播传播其他营销策略建议其他营销策略建议其他营销策略建议品牌传播品牌传播品牌传播 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 3 3 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 第一部分:品牌规划第一部分:品牌规划 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 4 4 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 用品牌创造新的竞争优势! 用品牌创造新的竞争优势! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 5 5 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 联通业务界定联通业务界定市场背景联通品牌认知现状品牌规划关键点目标消费群分析联通品牌核心价值联通品牌远景联通品牌定位品牌 DNA 描述品牌诉求策略内容 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 6 6 BRAND DESIGN MUNICATION BRAND DESIGN MUNICATION 联通品牌涵盖业务界定联通品牌涵盖业务界定联通品牌涵盖业务界定 IP电话 17910 IP电话 17910 电子商务业务:电子商务门户网站电子商务业务:电子商务门户网站联通联通联通移动通讯移动通讯移动通讯长途通讯长途通讯长途通讯寻呼寻呼寻呼数据通信数据通信数据通信互联网互联网无线数据无线数据无线数据如意通(GSM/130/131/132) 如意通