大卖场“馋嘴猴豆干”销量提升策略研究.doc

本科毕业设计(论文) ( 2016 届) 题目:大卖场“馋嘴猴豆干”销量提升策略研究学院: 经济与管理学院、中非国际商学院专业: 市场营销学生姓名: 邱雅文学号: 12800316 指导教师: 朱振达职称: 副教授合作导师: 职称: 完成时间: 2015 年 11月 20日成绩: 浙江师范大学本科毕业设计(论文)目录一、诚信承诺书二、正文三、浙江师范大学本科毕业设计(论文)任务书四、浙江师范大学本科毕业设计(论文)文献综述五、浙江师范大学本科毕业设计(论文)开题报告六、浙江师范大学本科毕业设计(论文)外文翻译七、浙江师范大学本科毕业设计(论文)指导记录八、浙江师范大学本科毕业设计(论文)中期检查表九、浙江师范大学本科毕业设计(论文)结题答辩资格审查表十、浙江师范大学本科毕业设计(论文)结题答辩记录十一、浙江师范大学本科毕业设计(论文)评审表浙江师范大学本科毕业设计(论文)诚信承诺书本人郑重承诺: 我承诺所呈交的毕业设计(论文)是本人在指导教师的指导下,按照学校和学院的有关规定,独立研究完成的。本人在毕业设计(论文)写作过程中恪守学术道德和学术规范,设计(论文)中凡引用他人已经发表或未发表的成果、数据、观点等,均已注明并列出了有关文献的名称、作者、年份、刊物名称和出版文献的出版机构、出版地和版次等内容, 除此之外均为本人的观点和研究成果。如有违反,本人愿接受处罚并承担一切责任。承诺人签名(手写): 年月日浙江师范大学本科毕业设计( 论文) 正文目录摘要································································································ 1 英文摘要·························································································· 1 一绪论·························································································· 1 (一)选题背景············································································ 1 (二)选题意义············································································ 2 1理论意义··············································································· 2 2实践意义··············································································· 2 (三)研究内容············································································ 3 (四)研究方法············································································ 3 1文献研究法············································································ 3 2现场观察法············································································ 3 3案例分析法············································································ 3 二文献综述···················································································· 3 (一)国外研究现状······································································ 3 (二)国内研究现状······································································ 4 (三)述评·······································