我国移动电子商务市场分析与发展研究.doc

淮北师范大学管理学院 2013 届学士学位论文我国移动电子商务市场分析与发展研究学院、专业管理学院电子商务研究方向移动电子商务学生姓名李兴达学号 20091203015 指导教师姓名陈浩指导教师职称讲师 20 13年4月 20日我国移动电子商务市场分析与发展研究摘要: 移动电子商务有效利用移动通信设备与互联网有机结合,为人们提供多种移动电子商务服务,使人们可以在任何地方、任何时进行便捷且高质量的电子商务活动。但是从移动电子商务的发展阶段来看,我国的移动电子商务还处于相对落后的初级发展阶段;同移动电子商务发展比较发达的国家相比,我国移动电子商务在安全保障问题,基础设施问题,商业模式等方面依然较为落后。所以面对激烈的市场竞争和日新月异的科学技术,解决我国移动电子商务在发展过程中存在的问题尤其必要。关键词:移动电子商务;商业模式; SWOT 分析 China's Mobile merce Market Analysis and Development Study Abstract : Mobile merce effective use of munication devices and the bine to provide people with a variety of mobile merce services, so that people can be anywhere, at any time convenient and high-quality merce activities. But the view from the stage of development of mobile merce, mobile merce in China is still in the early stage of development is relatively backward; compared with the development of mobile merce more developed countries, China's mobile merce security issues, infrastructure problems . The business models are still lagging behind. So in the face of fierce petition and the advancement of science and technology to solve the existing problems of China's mobile merce in the development process is particularly necessary. Key words: Mobile merce; Business model; SWOT 目录 1绪论............................................................................................................................. 1 研究背景........................................................................................................... 1 移动电子商务......................................................................................... 1 国内外移动电子商务现状..................................................................... 1 选题意义........................................................................................................... 3 主要研究内容及方法....................................................................................... 3 2移动电子商务的发展................................................................................................. 4 2