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商科毕业论文标准答案.doc


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T itle of the project I nvestigation on Coca-Cola ’s Promotion Strategy O bjectives of the project …… This should cover primary objectives and secondary objectives. I ssue s to be investigated …… This should cover how it involves meeting the needs of customers and who the relevant customers are . R easons for the choice of issue s …… Reasons for the choice of issue which must be directly related toa topic or topics covered as part of the Group Award J ustification for the choice of business (or businesses ) …… Justification for the choice of business or businesses involved S ources of information …… Explanation of the sources of information which will be used for the investigation and why each has been selected I nvestigation methods …… Explanation ofhow the investigation will be conducted with reasons for the choice of methods used C riteria …… Statement of the criteria which will be used to assess the i mplications of the issue and the reasons why each has been selected. The criteria chosen and the justification for each criterion should be directly related toa topic o

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