行为科学研究方法-2013-class two.ppt

earch Methods in Behavioral Science Ren Jifan Harbin Institute of Technology Shenzhen Graduate School : Survey Research Design PII: Survey Research Design mon Methods in Mgt Research Qualitative reviews Qualitative studies: Case studies Qualitative studies: Content analysis Experimental laboratory studies Quasi experiments Survey studies litative Reviews Content review Theory building Hypotheses development Podsakoff, ., MacKenzie, ., Paine, ., Bachrach, . (2000). Organizational citizenship behaviors: A critical review of theoretical and empirical literature and suggestions for future research. Journal of management, 26(3), -563. litative Studies Sutton, . (1991). Maintaining norms about expressed emotions: The case of bill collectors. Administrative Science Quarterly, 6(2),- 269. oratory Designs Manipulation variables (independent variables) e variables (dependent variables) dience Experiment ? Yale University : Milgram Lab ? Role play: Teacher vs. student (actor) ? Punishment : Electric shock (15v, 30v, 150v , 300v, 450v ) ? How much would use 450v electric shock punishment ? ? 65% Experiment 《死亡实验》根据 1971 年的真人真事改编,即心理学家 Philip G. Zimbardo 领导的 Stanford Prison Experiment , 描述德国某研究院进行模拟监狱实验. 找二十个普通良民,随机分成两组,八个狱卒十二个囚犯,来模拟一周的监狱生活。开始时大家嘻嘻哈哈,后来狱卒开始使用权力维持秩序,随后发展到滥用权力、私刑、发泄个人情绪、最后组织实验的几个科学家都被“狱卒”们抓了起来, 项目负责人被杀. . . . . . ues in Survey Design What is the research questions What are the hypotheses Measure your construct of interest Pilot test Convergent and discriminant validity Issues in questionnaire design How to collect data Data analysis ? Independent — The cause , whether ? Dependent — The effect ? Mediating — The process, how ? Moderating — The context, when ? Control The alternative causes . . Med Mod mon Research Model