铁路运输企业客运营销策略探讨.doc

北京交通大学毕业设计( 论文) A B S T R A C T i 铁路运输企业客运营销策略探讨中文摘要摘要: 伴随我国市场经济改革发展进程, 运输业的竞争空前激烈, 各种交通运输方式迅速发展, 铁路运输的垄断地位发生了动摇。铁路面对其他运输方式的竞争越来越激烈。压力很大。我们已经不能再“铁老大”的光环下安稳的度日。面对这种情况, 客运企业开始意识到要想生存和发展, 就必须把客运企业的工作重点放到满足旅客需求的市场上来, 必须进行深入的市场调查研究, , 为适应铁路发展形势的需要, 巩固和发展铁路客运市场, 带动铁路跨越式发展步伐的加快, 铁路客运部门必须根据市场的变化和需求, 认真分析当前阻碍铁路客运发展的不利因素, 树立正确的观念, ,展望铁路客运工作的前景, ,指出铁路客运是铁路运输的主体,提高客运服务的水平和质量,加强客运营销的策略意识,广大党员干部要充分调动起来,主动参与的客运营销的积极性,职工要具有创新的服务理念,随着市场的要求变化自己的服务内容和方式,形成客运营销的新局面,去应对市场竞争的严峻形势。只有转变我们的营销策略,我们才能在竞争中取胜,才能适应时代的变革。。关键词: 运输市场; 客运服务; 营销; 策略 ABSTRACT Title: Railway transportation enterprise passenger transportation marketing strategy discussion ABSTRACT: Follows our country market economy reform development advancement, the shipping petition unprecedentedly intense, each kind of transportation way rapid development, the railway transportation monopoly status has had the railroad is more and more intense facing other transport petition, the original market share carries on the pressure is very already could not again “ the hard eldest child ” under corona calm and steady getting this kind of situation, the the passenger transportation enterprise starts to realize needs to want to survive and to develop, must key put the passenger transportation enterprise's work to satisfies the passenger demand the market e up, must conduct the thorough market survey research, for meets the railroad development situation need, consolidated and development railway transportation market, leads the railroad leap frog development step quickening, the railway transportation department must act according to the market the change and the demand, earnestly 北京交通大学毕业设计( 论文) A B S T R A C T ii analyzes the disadvantage factor which the current hindrance railway transportation develops, sets up the correct idea, forecasts the railway transportation work the prospect, pointed out the railway transportation is the railway transportation main body, enhances the passenger