Encoding/Decoding Encoding/Decoding Stuart Stuart Hall Hall 斯图亚特斯图亚特∙∙霍尔的编码霍尔的编码/ /解码理论解码理论罗罗婧婧 Brief Introduction to Brief Introduction to Stuart Stuart Hall Hall • Stuart Hall (1932-) is a cultural theorist and sociologist. Hall was one of the founding figures of British Cultural Studies or The Birmingham School of Cultural Studies. • Hall plays an important role in expanding the scope of cultural studies to deal with race and gender, and with helping to incorporate new ideas derived from the work of French is famous for his encoding and decoding theory. British newspaper The Observer called him "one of the country's leading cultural theorists" (“一个国家的领导文化的理论家”). 主要论著主要论著《文化研究:两种范式》《意识形态与传播理论》《文化、传媒与“意识形态”效果》《文化、传媒、语言》《电视讨论中的编码解码》 Gramsci's culture hegemony theorie Roland Barthes's Semiology Encoding/Decoding theory Marxist political economics theories The relevant theories of Hall's The relevant theories of Hall's e e ncoding/ ncoding/ d d ecoding ecoding theory theory Encoding/Decoding Encoding/Decoding 传统上,大众传播研究已根据信息流通或流通将传播过程概念化。这个模式由于其发送者/信息/接收者的线性特征,由于仅只关注信息交流的层面而未能把不同时刻作为一个复杂关系结构的结构化概念而受到批判。• Traditionally, munications research has conceptualized the process munication in terms of a circulation circuit or loop. This model has been criticized for its linearity-sender/message/receiver-for its concentration on the level of message exchange and for the absence of a structured conception of the different moments as plex structure of relations. Encoding/Decoding Encoding/Decoding • But it is also possible ( and useful) to think of this process in terms of a structure produced and sustained through the articulation of linked but distinctive moments-production, circulation, distribution/consumption, reproduction. This would be to think of the process as a “ complex structure in dominance ”.然而,通过表现相连而各异的诸多环节——生产、流通、分配/消费、再生产—一生产并维持这个结构, 也有可能(并且这是有用的)根据这个结构来思考这一过程。这势必要把这个过程当做“主导的复杂结构”。信息交流信息的编码生产流通分配/消费再生产“反馈”媒介传播信息的解码发送者
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