网络营销整理元.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building undert of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
激发顾客购买需求，强化购买欲望，强化购买动机，促进购买行为
（三）拉引策略的内容
形象塑造策略，也称定位策略，简单地说，就是塑造企业营销在网上市场总体形象。
定位策略就是企业通过营销功能、结构、内容、网页以及栏目的建设与使用，在广大顾客心目中所形成的总体印象与联想，以及能使顾客产生的心理感觉与体验。
四、域名统分策略(看PPT例子)
统一域名策略总分域名策略独立域名策略多域名策略家族域名策略
统一域名是指，企业的网络营销活动主要通过现有的企业（综合性行政，也称企业官方）展开，其网络营销页面以目录的形式放在企业域名之下。
总分域名策略:实施总分域名策略，企业的网络营销活动通过相对独立的分