西安酒类市场分析.doc

of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of t的突破。
餐饮市场加价率高
近年来，XX市场名优餐饮店迅速增多，中菜皇、粤好海皇、大XX鲍翅酒楼、王子饭店、王子经发会馆、苏浙汇、东海渔港、盛豪轩、阿林鲍鱼、志诚酒店等都非常知名。
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, plete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, plete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, plete with warning signs, isolating network protection facilities
XX餐饮市场，A类酒店150家—200家，B类酒店近千家；此外，还有大量的C类酒店。XX餐饮非常发达，酒水消费量可观。
五粮液、五粮春、茅台醇、XX老窖、水井坊、国窖1573、西凤六年、西凤十五年、洞藏太白的进店费从1万元到10万元不等。除进店费外，还有赞助费、进场促销费、人员管理费、服务员开瓶费等。XX买店情况比较普遍，费用3万元—10万元/季度。
酒品进入餐饮终端零售，加价率至少也在60%—80%以上。流通性较强的高端产品加价率至少也在45%以上。目前，XX市场餐饮终端酒品价格带集中在168元—298元/瓶之间，基本占据了日常中高档餐饮消费的80%以上；其次为600元—900元价位，约占15%；其余5%就为超高端消费了。
商超：通向消费者的桥梁
XX商超业态很发达，外资、本土连锁超市都开有分店。目前，XX市场有家乐福、麦德龙、沃尔玛、易初莲花等国际卖场共计8家店，华润万家、爱家、人人乐、好又多等国内连锁卖场约35家；海星超市、三棵树、红珊瑚等当地便民连锁约200余家。附带酒类销售的百货商场（店中店），有巴黎春天、金花、开元、兴正元、百盛等10余家。由于国际卖场麦德龙的会员制、家乐福的店面位置不佳等因素，更多XX消费者还是选择了目前在XX网点较多、便民性较高的卖场，如华润万家、爱