Chap002Chinese.ppt

William J. Stevenson
Operations Management
8th edition
CHAPTER
2
Competitiveness 竞争力,
Strategy战略, and Productivity生产力
McGraw-Hill/Irwin
Operations Management, Eighth Edition, by William J. Stevenson
Copyright © 2005 by The McGraw-panies, Inc. All rights reserved.
Competitor or Rival
pany that offers the same type of products (as pany). They sell to the same market (as pany).
Industry
The group panies that offer similar products.
Examples : automobile industry, computer industry, munications industry, entertainment industry, etc.
Competitiveness:
竞争力
How effectively anization meets the wants and needs of customers relative to panies that offer similar goods or services.
和别的相似的公司比起来,一个公司怎样才能更有效的满足客户的需要
pete Using Marketing
Identifying consumer wants and needs 确定顾客的需求
Pricing 价格
Advertising and promotion 广告和促销
pete Using Operations
Product and service design 产品和服务的设计
Cost 成本
Location 位置
Quality 质量
Quick response 快速的应答
pete Using Operations
Flexibility 适应性
Inventory management 库存管理
Supply chain management 供应链的管理
Service 服务
Why anizations Fail
Too much emphasis on short-term financial performance 太注重短期财务状况
Failing to take advantage of strengths and opportunities 没有充分运用优势和机会
Failing to petitive threats 没有认识到竞争劣势
Neglecting operations strategy 忽略经营战略
Why anizations Fail
Too much emphasis in product and service design and not enough on improvement 太注重设计,改善不够
Neglecting investments in capital and human resources 忽略财力和人力的投资
Failing to establish good munications 没有建立好的内部沟通
Failing to consider customer wants and needs 没有满足顾客的需要