munication Information 05-58 Word.doc

MASSACHUSETTS
munication No. 05-58 ¨ Policy þ Information
To: Chief Elected Officials
Workforce Investment Board Chairs
Workforce Investment Board Directors
Title I Administrators
Career Center Directors
Title I Fiscal Officers
DCS Regional Directors for Workforce Integration
DCS Associate Directors
DCS Field Managers
cc: WIA State Partners
From: Susan V. Lawler, Commissioner
Division of Career Services
Date: August 15, 2005
Subject: Public Service Announcement (PSA) Campaign
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Purpose: To inform Local Workforce Investment Boards, One-Stop Career Center Operators and other workforce investment partners on the PSA campaign promoting One-Stop Career Centers.
Background: The PSAs were developed to heighten awareness of and encourage participation with the One-Stop Career Centers. Two separate 30-second PSAs were produced; one targeting job seekers and another targeting employers. Both PSAs feature Governor Romney as the spokesperson. In the PSAs, Governor Romney highlights job assistance and business services provided by One-Stop Career Centers and encourages the target audience to visit a local One-Stop Career Center. The video PSAs also include background footage of a One-Stop Career Center providing services to job seekers and employers plus a toll-free number (877 US 2 JOBS) and we