魏碑《爨龙颜碑》.doc

MASSACHUSETTS
munication No. 05-58 ¨ Policy þ Information
To: Chief Elected Officials
Workforce Investment Board Chairs
Workforce Investment Board Directors
Title I Administrators
Career Center Directors
Title I Fiscal Officers
DCS Regional Directors for Workforce Integration
DCS Associate Directors
DCS Field Managers
cc: WIA State Partners
From: Susan V. Lawler, Commissioner
Division of Career Services
Date: August 15, 2005
Subject: Public Service Announcement (PSA) Campaign
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Purpose: To inform Local Workforce Investment Boards, One-Stop Career Center Operators and other workforce investment partners on the PSA campaign promoting One-Stop Career Centers.
Background: The PSAs were developed to heighten awareness of and encourage participation with the One-Stop Career Centers. Two separate 30-second PSAs were produced; one targeting job seekers and another targeting employers. Both PSAs feature Governor Romney as the spokesperson. In the PSAs, Governor Romney highlights job assistance and business services provided by One-Stop Career Centers and encourages the target audience to visit a local One-Stop Career Center. The video PSAs also include background footage of a One-Stop Career Center providing services to job seekers and employers plus a toll-free number (877 US 2 JOBS) and website information (eercenters) to locate a One-Stop Career Center.

The PSA campaign rollout will be preceded by a press release (see attachment) on August 16, 2005. The PSAs will be distributed to about 170 radio and TV stations across the state, including cable and public access stations. The PSAs will be aired by the stations on their schedule and may be seen or heard at different times of the day or night.
One-Stop Career Center directors will receive a VHS tape and a CD-Rom that will play the PSAs through installed media player software on puter. WIA partners will also receive a C