(旅游概论英文课件）L10 Tourism sectors (II) updated.pptx

Recap
Tourism sector
Attractions, modation, events
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LECTUER 9 the Tourism sectors (II)
TOUIRSM: PRINCIPLES AND PRACTICE
Outline
Learning Objectives
Intermediaries 旅游中介
Transportation 旅游交通
Public sector 旅游政府部门
Summary
Discussion
Further Readings
Q&A
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Learning Objectives
To learn the major subsectors of the tourism sector
To appreciate key issues in each of the subsectors
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Intermediaries [1]
Concept
Realities that bring buyers and sellers together
Typical example:
Travel agencies
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On 5 July 1841, Thomas Cook arranged for the pany to charge one shilling per person that included rail tickets and food for this train journey.
Intermediaries [1]
Concept (cont’)
Why do we need it?
Realities of tours (cf. Leiper’s model)
Benefits, for producers/consumers/destinations…
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Intermediaries [2]
Structure
3 parts (Figure below )
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Figure Structure of distribution channels
Intermediaries [3]
Roles of retailers
Primary
Selling independent inclusive/package tours
Selling transport tickets
Others
Insurance
Car hire
Business mission-based 佣金
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