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(旅游概论英文课件）L12 Tourism marketing (II).pptx

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Recap
Marketing
Marketing mix
Marketing planning
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LECTUER 12 TOURISM MARKETING (II): ICTs and eTourism
TOUIRSM: PRINCIPLES AND PRACTICE
Outline
Learning Objectives
ICTs
ICTs and eTourism
eTourism Sectors
Summary
Discussion
Further Readings
Q&A
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Knowledge Tree
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Learning Objectives
To understand the nature of ICTs
To realize its influence on tourism
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ICTs [1]
ICTs as the second industrial revolution
The first industrial revolution
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Model of the spinning jenny in a museum in Wuppertal. Invented by James Hargreaves in 1764, the spinning jenny was one of the innovations that started the revolution.
A Watt steam engine. The steam engine, made of iron and fueled primarily by coal, propelled the Industrial Revolution in Great Britain and the world
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ICTs [2]
ICTs as the second industrial revolution (cont.)
Origin: the late 1990s
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