索尼娱乐公司营销策划方案.doc

分类号编号
华北水利水电学院
North China Institute of Water Conservancy and Hydroelectric Power
毕业论文
题目索尼娱乐公司营销策划方案

学院管理与经济学院
专业市场营销
姓名 XXXXXX
学号 2007XXXX
指导教师 XXXXX
年月日
索尼娱乐公司营销策划方案
摘要:索尼作为世界上最为成功的跨国性公司,其拥有数以亿计的消费者与覆盖全球的销售网络,而索尼娱乐公司作为其重要分支,为其蓬勃发展打下了坚实基础,然而在其成功的背后是独到的营销策略与出色的市场运作方式。作为市场营销相关从业者,需要以索尼的营销调研,营销定位,营销渠道为蓝本,深入探讨与分析其可取之处,并以市场要素为参考对象,尽量切实可行的虚拟索尼营销策略与销售方案,为中国相关企业的未来发展提供行之有效的参考之蓝本。本文首先以索尼娱乐公司的真实市场营销策略为切入点,深入的剖析了其自身优缺点,并将专业知识穿插其中,特别是以营销策划的几个黄金原则为辅助,更为细致的分析索尼值得汲取的经验与需要改进的缺陷,从而为中国企业积极献言献策,在广泛分析客观条件后,以相对可行性为基石,从多方面虚拟改进索尼娱乐公司的营销策划方案。在发挥自身创造性的同时旁征博引,广泛参考多方文献,在综合因素的作用下得出较为具有创造性与深度性的结论,从而在浩如江海的各家之言中得出自己的结论,使得本篇论文成为具有理论性与实践性相结合的可行度较高的市场营销策划方案。
关键词:索尼娱乐,营销策划,虚拟经营,3Dstation
The marketing planning scheme of SONY Entertainment
Abstract:SONY as the most essful of panies, which have hundreds of millions of consumers and covering the global work, in the behind of ess is original marketing strategy and excellent market operation mode. As a marketing related practitioners, the need for a SONY marketing research, marketing positioning, chief of marketing channel, deeply discuss and analysis its attractions, and with the market factors for reference object, try to practical virtual SONY marketing strategies and marketing plan, for the future development of China's relevant enterprises provide effective reference version. This paper firstly to SONY real marketing strategy as the breakthrough point, in-depth analysis on its own advantages and disadvantages, and professional knowledge, especially with which to marketing planning several gold principles for a more detailed analysis of auxiliary, SONY is worth of experience and draw the defects, which needs to be improved for Chinese enterprises to actively offered words in a wide range of analysis on the objective conditions on the relative feasibility, from several aspects as the foundation stone, virtual improvement SONY marketing planning scheme. At the same time in display own creative lead, widely reference, and pre