GfK：2016年全球调查（2016年4月）.pptx

© GfK 2016 | Enjoy life today, worry about savings and investments later 1
Enjoy life today, worry about
savings and investments later
Global GfK survey
April 2016
Global GfK survey:
Enjoy life today, worry about savings and investments later
Methodology
Global results
Country results
*To see country results, click on the map (in PPT show). To go back to the table of content, click on the GfK logo anywhere in the document.
© GfK 2016 | Enjoy life today, worry about savings and investments later
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Methodology
© GfK 2016 | Enjoy life today, worry about savings and investments later
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Countries covered, methodology and sample size
GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the position of the online population age 15+ in each market.
Argentina (online/n=1011) Australia (online/n=1000) Belgium (online/n=1012) Brazil (online/n=1512) Canada (online/n=1012) China (online/n=1501)
Czech Republic (online/n=1003) France (online/n=1517)
Germany (online/n=1511) Hong Kong (online/n=1003) Italy (online/n=1521)
© GfK 2016 | Enjoy life today, worry about savings and investments later
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Japan (online/n=1533) Mexico (online/n=1029) Netherlands (online/n=1001) Poland (online/n=1005) Russia (online/n=1514) South Korea (online/n=1000) Spain (online/n=1534) Sweden (online/n=1000) Turkey (online/n=831)
UK (online/n=1501) USA (online/n=1536)
Question
Please indicate how strongly you disagree or agree with the following statement:
“I want to enjoy life today and will worry about savings and investments later”
Scale:
Do not agree at all
Somewhat disagree
Neither agree nor disagree
Somewhat agree
pletely
Does not apply to me
© GfK 2016 | Enjoy life today, worry about savings and investments later
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Global results
© GfK 2016 | Enjoy life today, worry about savings and investments later
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Internationally, people with a ‘save now’ mindset just outnumber people with a ‘hav