房地产企业网络营销策略探析.doc

XXXX职业学院
专科毕业论文
题目房地产企业网络营销策略探析
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摘要
随着电子信息技术日新月异以及互联网的出现与迅速普及,运用现代互联网技术进行市场营销已成为房地产营销的重要方式,但是网络营销渠道的开拓给房地产企业带来机遇的同时,也不可避免地与传统营销渠道产生冲突,并出现了一些与传统营销渠道不同的新问题。本文探讨房地产网络营销特点、优劣势、网络营销对房地产业的影响及在网络营销中存在的问题,分析房地产网络营销的方式及现状,并提出了房地产业进行网络营销的一些对策,对房地产网络营销模式研究意义重大。
关键词房地产/网络营销/优劣势/手段
ABSTRACT


As the electronic information technology is changing and the emergence of the and the rapid spread of technology, using the modern marketing has e an important way of real estate marketing. But work marketing channel to exploit to estate enterprise to bring opportunities at the same time, they inevitably and traditional marketing channel conflict, and there is some and traditional marketing channel different new problems. This paper discusses work marketing characteristics, advantages and disadvantages, network marketing of real estate industry and influence work marketing, analyzes the problems existing in the real work marketing is the way and the present situation, and proposed the real estate industry work marketing, some countermeasures for real work marketing model research is of great significance.
KEY WORDS Real Estate, Marketing, Advantages and disadvantages, Means 显示对应的拉丁字符的拼音
目录
中文摘要................................................Ⅰ
英文摘要................................................Ⅱ
1 网络营销的概述.........................................1
网络营销的定义......................................1
网络营销的特点......................................1
2 网络营销的对房地产业的影响.............................2
从开发商角度........................................2
从消费者角度........................................3
从开发商和消费者来说................................4
3 房地产项目网络营销优点及障碍分析.......................4
房地产企业进行网络营销的优点........................4
房地产企业进行网络营销的障碍........................6
4 目前房地产企业网络营销存在的问题.......................8
外部问题............................................8
内部问题............................................8