Finding Competitive Advantage in Aderversity【外文原文】.pdf

IllusTRaTIon: BRIan sTauffER
Diffi cult business environments
Adversity Advantage in
entrepreneurs. can off er richopportunitiesto
petitive petitive
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entrepreneurs inthe to action like Bush hearacall ents purgatory. bureaucratic athena- That service,
got tangled in red tape.
would ultimately innovative ehistruly busi-
surers strapped the practice for cash, Bush’s forsurers cash, strappedthepractice vision
rapidly grew. Butwhenreliance onslow-paying in-
hunker down play and it safe during diffi times, cult health, isnow a$189 millionbusiness. that spares its cli- ITservice ness idea:ahealthcare
pirations were grand, and demand for their services pirations were grand,anddemandfor theirservices
In thisfailure,however, Bushenvisionedwhat
Unlike many managers are to whoseinstincts
by Bhaskar Chakravorti
storemags
change how obstetrics onathan Bushsaw theop-
objective wasto incorpo-
a medical business whose businesswhose a medical
mothers-to-be. Their as- mothers-to-be. optionsforholistic care rate bothtraditional and his partnersetoutto build
practices function. He and He function. and practices portunity to dramatically
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fantamag
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magazines
Adversity asaContext forBusiness
vented in difficult circumstances ofmanyvented stripes, circumstances indifficult
during economic downturns. TheKauffman Index
opportunities offered