下载此文档

麦肯锡为三星中国做的项目：《标杆企业研究》.ppt

文档分类：经济/贸易/财会 | 页数：约22页举报非法文档有奖

1/22

下载提示

1.该资料是网友上传的，本站提供全文预览，预览什么样，下载就什么样。
2.下载该文档所得收入归上传者、原创者。
3.下载的文档，不会出现我们的网址水印。

同意并开始全文预览

(约 1-6 秒)

1/22 下载此文档

文档列表 文档介绍

该【麦肯锡为三星中国做的项目：《标杆企业研究》】是由【相惜】上传分享，文档一共【22】页，该文档可以免费在线阅读，需要了解更多关于【麦肯锡为三星中国做的项目：《标杆企业研究》】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。CONFIDENTIALpetitorAnalysis:,advertisingandpromotionDistribution(channelandsalesforce)teamStartingyearNumberofteamStartingyearNumberof,advertisingandpromotionDistribution(channelandsalesforce)directorZhouWeikunStartingyear1984(representativeoffice)1992(.)NumberofemployeesOver3000KeymilestonesSetupIBMCustomerAssociationin1984OpenedBeijing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,ChongqingofficesworkcoveringdozensofChinamajorcitiesSetupChinapurchasingcenter*inShenzhenBackgroundinformation*IBM’spurchaseinchinahasincreasedfrom30MUSDin1993to1BUSDin1998 Source: ,advertisingandpromotionDistribution(channelandsalesforce)teamStartingyearNumberofemployeesEraanalysis5整理pptGLOBALLY,IBMHASDECIDEDTOEXITPCBUSINESSGRADUALLYINTHENEXTSEVENYEARSMissionToleadinthecreation,developmentandmanufacturingoftheindustry’smostadvancedinformationtechnologies,putersystems,workingsystems,,solutionproviderandserviceprovider* IBM'sPCbusinessshowed/surprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyearSource: LiteratureresearchStrategyShiftproduct-orientedstrategytoindustry-orienteddevelopmentstrategymerceasfocusofIBMbusinessinChinaPositionPCaspartofEoN()conceptinsteadofastandaloneproductGraduallyexist*PCbusinessinthenextsevenyearsgloballybysellingittoDellwithDell'spromisetopurchaseIBM'scomponentsinreturn2001targetIncreaserevenueby20%*IBM’sPCbusinessshowedsurprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,whichwouldlessentheurgencytoexitthisbusinessinthenearterm Source: Literatureresearch6整理pptSource: IDCDesktopPCmarketsharePercentofunitsshipment(m)OthersIBMGreatWallFounderLegend100%=%=(m)IBM’smarketshareIBMKEPTITSMARKETPOSITIONINNOTEBOOK,BUTITSDESKTOPPCBUSINESSFAILEDTOCATCHUPWITHTOTALMARKETGROWTH7整理pptPRODUCT/,advertisingandpromotionDistribution(channelandsalesforce)teamStartingyearNumberofemployeesEraanalysis8整理pptIBMISRIGIDLYANDAGGRESSIVELYIMPLEMENTINGTOTALSOLUTIONANDSERVICEPROVIDERSTRATEGYINPRODUCTOFFERINGKeyproductofferingsSource: LiteratureresearchProductcategoryProductcategoryDesktopPCNotebookVistaA20-VistaA20-634587C/634586CNetVistaMulti-VistaA20i-21949DC/VistaA20i-219755C/VistaA10iThinkPadAseriesThinkPadTseriesThinkPadXseriesThinkPadiseriesSource: literatureresearch9整理pptIBMISPARTICULARLYSTRONGINGOVERNMENTANDSMES,BUTWEAKINHOMEANDEDUCATION,THETYPICALLOCALPLAYERS’TERRITORIESSource: IDCSalesbycustomersegmentsPercentofunitsshipment(000s),2000SmallofficeHome100%=IBMMarketaverage2646,564SmallbusinessEducationMediumbusinessGovernmentLargebusinessSmallofficeHome100%=IBMMarket

麦肯锡为三星中国做的项目：《标杆企业研究》来自淘豆网www.taodocs.com转载请标明出处.